It has a dedicated and specialized communication, creativity, technology, and sustainability team, employing an innovative intervention methodology to ensure triple impact:
THINK + DO + SHARE + SCALE
Each stage of work involves different specialists which can be hired independently based on the client’s needs and starting point:
Think
Diagnosis + Strategy
Comprehensive company evaluation, analysis of all product stages or service life cycle and assesment of its economic, environmental, and social impact. Development of the business strategy and brand purpose, promoting relevance and competitiveness of companies in an environment driven by regenerative models.
Do
Implementation + Storyseeding
The strategy is implemented with the help of two key pillars: expertise and partnerships. The combination of these solutions gives rise to Storyseeding: the seed of a brief for brand actions and the guide for measuring the triple impact: social, environmental, and economic.
Share
Community + Communication
The brand purpose is conveyed in an honest and relevant way to consumers, fostering seamless and empathetic communication that fosters the creation of a responsible and engaged community aligned with the company’s objectives.
Scale
Rating + Investment
Felicidad has an experienced team in sustainable finance and has partnered with impact investment funds, enabling it to evaluate and conduct ratings based on ESG (Environmental, Social, and Governance) criteria.
Felicidad has built a network of professionals with over 30 years of experience in the world’s most renowned and competitive agencies. At Felicidad, specialists in creativity, communication, economics, and sustainability come together. Our team has been honored with over 500 international awards, including 87 Cannes Lions, 1 Guinness World Record in recycling, and 20 effectiveness awards.
Felicidad collaborates with various companies and specialists based on each project’s unique requirements. Our network of partners includes:
ENVIRONMENTAL PROFESSIONALS
SOCIAL AND ENVIRONMENTAL STARTUPS
Felicidad is much more than a communication company; it is a community of professionals accelerating change through creativity and innovation.
